Social Media is one platform which has become extremely popular in today’s times. With smartphones becoming affordable and internet reaching the audience at a very nominal rate, most people log into their social media accounts at the least once a day.
Therefore, it is inevitable for any country to be present on social media and communicate with your target audience. Once you reach the target audience, it is extremely important that as a company, you reach the right audience at the right time on the right platform and make sure that you put across the right message.
There are certain tips you can keep in mind while implementing your social media strategy:
The use of hashtags is a great way to increase the visibility of your post and make sure that it reaches a wider audience. But it is very important that you use relevant hashtags and those that are being searched by people.
Next is the type of content that you keep posting on the platform. The content that you post depends on a lot of things like firstly the target audience. If the target audience is housewives, the content should be as per them while if you are a real estate firm, the target audience changes completely and so does the content strategy. Not just this, it also depends on the platform you are posting on. For example, Facebook and LinkedIn can never have the same content strategy because while Facebook is a more informal platform, LinkedIn is more professional.
The next thing that needs to be kept in mind is that all the people who comment or ask a query on your pages need to be replied and the response time should be as less as possible.
There is a massive shift in the way we do marketing these days. And that is the reason probably we need to look forward to the trends that have been dominating the market at regular intervals and make sure that our marketing strategy is in lieu with it.
Here Are 5 Major Trends That Will Dominate The Market In 2015
Personalization: Gone are the days when the advertisements were made and targeted to an entire population. Today is the time for personalization. Today companies need to have personalized ads for everyone. This definitely leaves an impact with the customers.
Quality & Strategic Content Marketing: Content at any point of time is the king in the marketing strategy for any company. It drives business to a great extent. Content in any form should be quality and interesting and relevant for the customers to make sure that the customers are interested in it. Companies should push this content through various appropriate channels which will surely leave a huge impact on the customers.
Smartphones: In today’s times everything is going mobile friendly and this trend that will surely dominate in the year 2015. With the way smart phones have become accessible and affordable, the customers just can’t stop getting a hang of it. With smartphone users increasing everyday, internet availability on the phones has also increased and customers usually prefer to carry out a lot of their activity on their phones itself.
Effective Retargeting: Retargeting or remarketing is one of the most effective and economical means of targeting customers. You can connect with your target audience at the right time and the right means and put across your message. It becomes more customized when it comes to retargeting and that is why it is an extremely important tool in today’s times.
From Marketing Tools to Result Orientation: Marketing tools will drive the focus on results. Data and analytics will like always play a major role in driving the marketing campaigns and adjusting and fine tuning it on regular intervals based on the analytical data that they get through various marketing tools.