Social Media as a Tool For Brand Awareness and Brand Recall

Digital Medium is one of the most powerful platforms in the world today. Their reach and influence have been realized by companies today. This is the reason why companies are taking the digital medium more and more seriously and concentrating on providing better ideas and innovative campaigns to make sure that their campaign is run in the best possible way and they can take maximum leverage from it.

One of the most powerful platforms on the digital medium which helps connect with the audience for any company is the social media platforms. It helps connect with the audience and provide them all the vital information that is required and make sure that they get what they want.

Social Media Platforms

Social Media platforms are one of the best platforms to influence the customers and especially the target customers. One of the best uses of social media platforms is in managing online reputation for any company. Every company should strategize on how they will be coming forward with a plan to influence customers. Here are few tips that they can keep in mind while doing so:

1. Twitter: Twitter has become one of the most popular platforms on social media. The kind of audience is very different. It is the more educated and elite audience that is present on twitter. Also, use of hashtags should be there. It is a great way of increasing the audience build up for your company.

2. Facebook: Facebook is one of the most popular social media platforms in the world. In India as well, Facebook is the most popular platform. Every other person is available on Facebook. Using Hashtags to increase reach and targeting the right audience companies can actually help spread the word of the company and help improve their online reputation.

3. YouTube: YouTube is another extremely popular video portal in India and across the globe. There you can actually post positive videos about the company, brand and so much more which will help put up a positive image for the company.

Social Media

Apart from this, there is another very important aspect that one needs to keep in mind while dealing with social media platforms for online reputation management. All brands should also focus on social listening and take note of the fact that they need to address all the important aspects that come up as and when their brand is being talked about.


The Bubble of Online Reputation Management

Online Reputation Management, also known as ORM, is one of the major branches or concerns of any company in today’s world. With the world that has started moving online, there is a plethora of options that have opened up for the companies when it comes to presenting themselves online. Not just this, the online platform has also gained importance because of its popularity and a large number of audience available online.

The online medium has gained importance because of various reasons, one of them being its reach. It can reach a wide audience as and when the message is posted and has a huge reach beyond boundaries of cities, states and nations.


Because of the popularity of the online medium, there is more and more need why people should advertise online and be present online. Not just this, they should also maintain their reputation online.

Even when we go and watch a movie, people do tend to post reviews and check reviews online. For something as small as watching a movie, people today are going and checking reviews online, you can well imagine how they will be checking the reviews online for other investments as well.

Online Reputation Management
Be it something as small as buying a small appliance for their home, or buying their dream home itself, people always check reviews online. Therefore, it is extremely important that companies keep a tap of their reviews online.

This can be done through various ways of online reputation management,that is, keeping a tap of their online reputation and managing it. The best way to do it is through specialized tools wherein if your company name is mentioned anywhere on selected portals, you will be notified. The biggest example for this is Google Alerts. This notifies you whenever your company name is mentioned on Google. This helps you a great deal in tracking what people are talking about you over the internet.