When Narendra Modi inaugurated Digital India program on 2nd July 2015, he extended the digital reach to the corners of India. Those who admire him started following the idea and indirectly have created a huge digital market. This was a boost for digital marketing agency in India.
These agencies are very different from any traditional publicizing agencies because the operations occur in real time. It is dynamic, crazy but innovative at the same time.
While industrialization ruled 19th and 20th century, digitalization is going to rule the 21st century. For the internet, all of these started with sending emails, then social media came and sudden internet created a platform for the trading. Now from books to cloths, medicines, everything is available online. Online newspaper, video production, campaign, hotel booking, travel tickets, everything around us is gradually occupying the digital platform. And if government of India gets success with its program for digitalization of all government offices, citizens won’t have to carry the hard copy of the documents.
Thus gradually each and every citizen of India will get connected with this digital platform. This makes digital marketing agency in India, a tremendous opportunity to climb high in the fluctuating economy of near future. And since their business is to create market for others, i.e. to target browsers and develop blueprints based on search patterns which have created a complete customized way of selling and communicating, it is a high time for small or medium business man to utilize this opportunity and grow their market.
And seeing the remarkable growth of this venture, every organization is trying to create a room for their product. For example, different governmental organizations like railways have launched different mobile phone applications to create extra customers. Different video production houses have made websites, YouTube channels, mobile phone application just to increase their reach. Everyone is riding on the growth wave of digital market to cross the turbulent economic sea.
So it’s about time for all businessmen out there to decide whether they want to keep up or they want to get left behind. Because, if they don’t they can be the next Nokia story.