The era of online marketing and online selling, search engine optimisation (SEO) and search engine marketing (SEM) are mechanism which becomes essential for every player coming online. Though SEO is a part of SEM, there are a certain difference between the two.
SEO is an on-page the maximum number technique which is about working on your website to get better rankings for the search results on Google. The higher the ranking of a page or website the higher it gets visibility and appears in the search result. This is not just limited to the rankings but is also about excellent content and effective use of keywords which drive good engagement and higher ranking. For a brand page to be SEO effective, it is important to be present on every social media platforms, blogs, and have maximum number of backlinks (redirecting to your website) and least or no forward links, which can be done by the best SEO services in Bangalore.
While SEM or Google Adwords are paid the form of advertising. Where one signs up with Google and creates campaigns based on events or targets and run campaigns to bring your brand to the search result. These ad placements done are at the top of the search page result and on the right side of the page. These are essential because the efforts are the effectively and you select your target simply based on keyword listings and is based on pay per click model. Digital agency Bangalore tries its best to bring a brand on top listing in terms of SEO & SEM.
Though SEO a part of SEM is basically an organic search result while SEM is completely inorganic or paid form of the search result.